Rolex watches are expensive due to a combination of factors, making them stand out in the luxury watch market:
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Exceptional craftsmanship: Every Rolex is carefully assembled by expert technicians with uncompromising quality that can take around one year to produce.
- High-quality precious materials: Rolex uses premium materials like 904L stainless steel, 18K gold, platinum and gems, which are more expensive to produce
- Innovation: Rolex combines cutting-edge technology with decades of watchmaking tradition in both it's design and movements.
- Limited supply: Rolex produces a limited number of watches, creating exclusivity and high demand, especially for certain models.
- Prestige, marketing and status: Owning a Rolex is seen as a symbol of success, making it a valuable investment beyond just telling time.
- Resale value: Due to their rarity, vintage and rare Rolex models often appreciate over time, increasing their market value and demand.